NHaK was faced with the challenge of taking existing footage from a branding video and creating two direct response commercials for the P3 Almost Golf Practice Ball. The branding video was great for the website but wasn’t working as an effective sales piece. In addition, Almost Golf did not have a huge budget to shoot anymore footage. NHaK faced this challenge by picking the best shots from the branding footage and rewriting the script with a strong call to action.

The direct response campaign launched on The Golf Channel with a :30 spot that generated a number of calls and sales within the first day - a nearly unprecedented response for a :30 spot. The :60 spot was launched three weeks later, creating a surge in retail sales and wholesale orders. A detailed media analysis comparing the media spend against the sales was developed to gauge the success of the campaign and determine future media buys.
  
In this analysis, every aspect of the campaign is reviewed, including the success of the commercial, the Call Center’s ability to close and up-sell customers, the website’s effectiveness in capturing online sales, and finally, how many wholesale orders are generated. Almost Golf has discovered the true side-benefit of Direct Response… strong retail sales which are helping build their brand.